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When Tech Meets Tenants: The Psychology of Housing Technology

09/12/2025

Lee Reevell

The closing keynote at our Healthy Homes Hub Winter Ideas exchange event took a deliberately different perspective. Dr Dan Bowers, Head of Psychology at the University of South Wales and board member of United Welsh Housing Association, challenged the audience to think harder about what happens when sophisticated technology meets the complex reality of social housing.

His message was uncomfortable but essential: technology alone won't solve our problems, and treating behaviour change as the last slide in a presentation fundamentally misunderstands the challenge.

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