Do We Know How Residents Really View Retrofit?
28/07/2025
Ruth Dent,
When you're struggling to afford school uniforms or put food on the table, is energy efficiency really top of mind? In the housing sector, we talk endlessly about retrofit - about SAP points, technologies, and whether it's fabric first or fabric fifth. But are we speaking the same language as our customers? Do they understand what retrofit is - and more importantly, are we communicating in a way that truly resonates with what means the most to them?
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