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Reflections from the Hackathon: Why Communication is the Key to Retrofit Success

15/12/2025

Ruth Dent,  

RE:GEN Group

In early October, on the wettest and windiest day of the year so far (who says climate change isn’t here now) RE:GEN Group hosted its very first Hackathon at the fabulous Hartlepool College of Further Education.

The day brought together housing providers, supply chain partners, marketing specialists, and students to tackle one critical challenge: If you could reinvent how housing providers talk to their customers - so it’s clear, trusted, and even improves their health - what would it look like?

This wasn’t just an event; it was a moment of collaboration, creativity, and shared purpose. Retrofit is one of the most significant challenges facing the UK housing sector today, and the way we communicate about it will determine whether we succeed or fail.

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