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Decarbonising Social Housing at Scale

20th January 2025

Paul Norman, Director of Asset Strategy at Clarion Housing Group, shares insights into their ambitious plan to decarbonise 13,000 homes in Bromley. Learn how the Clarion 2050 strategy offers a roadmap for achieving net zero while prioritising resident well-being and financial sustainability. 

Hints & Tips for Housing Providers: 

  1. Develop a Clear North Star:

    Define your long-term goals early. Clarion's focus: remove fossil fuels without increasing residents' bills. 

  2. Leverage Data Effectively:

    Gather detailed stock data and understand archetypes. This supports strategic decisions and stakeholder buy-in. 

  3. Start with a Strong Framework:

    Align individual projects with an overarching strategy to streamline approvals and maintain focus. 

  4. Think Place-Based:

    Break large projects into localised packages to maximise community engagement and stakeholder collaboration. 

  5. Engage Residents Early:

    Co-create engagement strategies to foster trust and ensure residents understand new technologies like heat pumps. 

  6. Use an Energy Services Model:

    Explore private finance options while guaranteeing energy savings for residents.

  7. Learn from Pilots:

    Share successes and failures openly. Join forums like the Retrofit Society to build collective knowledge. 

  8. Maintain Momentum:

    Avoid long gaps between pilot projects and full-scale rollouts to keep costs and timelines under control. 

Resources Mentioned: 

Join Us: 
Explore how housing providers can revolutionise decarbonisation efforts with bold strategies and community-focused actions. 

Clarion are also pioneering by exploiting Healthy Homes Hub’s virtual housing professional, HousingAI, to save time everyday!